Google
Adwords
- With over 8.5 billion searches per day, Google's vast reach ensures that your potential customers have likely come across its ads, and so should yours. Google Ads presents an unparalleled opportunity to drive qualified traffic to your business, as people actively search for products and services like yours. By leveraging Google Ads, you can boost website traffic, receive more inquiries, and even increase in-store visits.
- Moreover, the true power of Google Ads lies in its ability to continuously analyse and optimize your ads, ensuring they reach the right audience. This iterative process enables you to refine your campaigns, expand your reach, and maximize results over time. Embrace the potential of Google Ads and watch your business flourish as you connect with eager customers actively seeking what you have to offer.
Understand Key Google Ad Terms
- Ad Extensions: Additional information in ads at no extra cost, falling under Sitelink, Call, Location, Offer, or App categories.
- AdRank: Determines ad placement based on bid multiplied by Quality Score.
- Bidding: CPC (cost-per-click), CPM (cost per mille), or CPE (cost per engagement) options for ad bids.
- Campaign Types: Search, Display, Video, Shopping, App, Smart, or Performance Max.
- Click-Through Rate (CTR): Proportion of clicks to impressions, indicating ad quality and relevance.
- Conversion Rate (CVR): Proportion of form submissions to total landing page visits.
- Display Network: Ads shown on Google's Display Network of websites.
- Impressions: Number of times an ad is shown on the SERP.
- Keywords: Words or phrases matching searcher intent to trigger ad display.
- Negative Keywords: Terms to exclude from ad bids.
- PPC: Pay-per-click advertising where advertisers pay for each ad click.
- Quality Score (QS): Measures ad quality based on CTR, keyword relevance, landing page, and past performance on SERPs.